Caroline King Head: Strategy, Sales and Business Analytics at Absa Home Loans

Welcome to the first edition of The Address


There are a few things that 2020 has taught us, possibly the most important one is “to never let a good crisis go to waste!” So despite the curveballs that 2020 has thrown our way, we thought that we needed to end it with a “virtual” BANG and bring you our inaugural digital magazine for stakeholders.

Caroline King Head: Strategy, Sales and Business Analytics at Absa Home Loans


Welcome to the first edition of The Address

There are a few things that 2020 has taught us, possibly the most important one is “to never let a good crisis go to waste!” So despite the curveballs that 2020 has thrown our way, we thought that we needed to end it with a “virtual” BANG and bring you our inaugural digital magazine for stakeholders.

I’m excited to launch this publication, as I believe that the South African property market needs a platform for quality content that addresses the needs, questions and concerns of all role players in our value chain. We are an industry built on networks and relationships, but more importantly, we are an industry that shares a common goal of continuously looking for ways to innovate and evolve for the better.

What The Address will bring to you, are snippets and insights into property, hard-hitting thought leadership pieces from captains of the industry, the latest innovations in property and homeownership, explorations of the macroeconomic landscape in South Africa, as well as insights into consumer behaviour and the profiles of industry shapers.

For this first edition, we felt that there was no theme more apt than Reflections on 2020. This year has delivered more complexity than any of our five-year plans could have predicted, but it has also given us unprecedented opportunities and rich discussions that inspire a renewed purpose. This edition has focused on the rollercoaster of 2020 and we have tried to glean the most helpful lessons, trends and forecasts emerging from the period.

As you know, we at Absa Home Loans believe strongly in our ambition to “House the nation and shape the industry in a meaningful way”, and we hope that this magazine will help us play a role in shaping the industry… together! The address is about creating a platform where we can engage with you on topics ranging from regulation to emerging trends and industry news, while showcasing your industry voices and opinions.

I hope that you enjoy it, find it useful and that you will join us in co-creating this “socially distanced”, industry-shaping, engagement space.

Caroline King Head: Strategy, Sales and Business Analytics at Absa Home Loans